On a daily basis, I see profiles on blogs, Twitter, and Facebook that claim, “I’m PR friendly!” Yet when I click over to visit that blog or when I’m searching blogs for a campaign, I find that they are not always in fact as PR friendly as they think.* There’s a big difference between being open to having PR folks contact you about opportunities and having a blog that is actually “PR friendly”.
First and foremost, being PR friendly means you have a website that retains visitors and keeps them coming back for more. Shelly Kramer lists 12 annoying things that drive people away from your website. Most of the annoyances listed drive away potential audience, and then some, like #2 on her list, also drive away PR and marketing people.
2. Searching for Search
What are you doing to make it easy for people to search your site? You’d be amazed how many sites don’t have an easy-to-find search function—or that don’t have a search function at all. That’s just plain dumb. Make sure your website has an easy-to-locate, easy-to-use search button.
I say this all the time, “good PR people do their homework first”. Make it easy for PR people to do their homework on you! Be searchable! You don’t want to be driving anyone away from your site.
Additionally, being PR friendly means that you provide vital information about yourself. One2One Network member and co-founder of Splash Creative Media, Julie Meyers Pron, wrote an excellent “Dear Bloggers” advice article that highlights serious blogger gaffs. Julie’s list overlaps a few points from Shelly’s list and also adds insight from marketers and blogging experts.
Dear Blogger, Please share a tight, concise bio (think elevator pitch), great head-shot and key vitals in easy to find /edit format…
Why? Julia Beck of the marketing firm Forty Weeks shared that she needs you to “make it easy for me to sell you through (assume I will need to cut and paste a bit!!!)” to the client. The more information you share that’s simple for her to convey, the easier it is for her to share you. Which also means, the less work the marketer has to do, the better for you, the blogger.
This is the absolute truth. You are being pitched before “the pitch” even hits your email. Make yourself “pitch-able”!
I encourage you to take a couple of minutes and read through what Shelly and Julie have to say. It’s priceless! And if you see that you’ve committed some of these blogging follies, don’t fret! It’s never too late to make changes.
*I don’t encounter this on every blog that claims to be “pr friendly”, but I do come across these types in my everyday work. There are many “pr friendly” claiming blogs out there that are in fact “pr friendly”. And we love you for it!