We had the opportunity to sit down with some very smart bloggers and get their tips for simple, effective things that can be done to improve the look and functionality of your blog. During our chat, we discussed design and coding tips, SEO tips, and some general blogging “best practices”. You can watch the chat below and I’ve also highlighted some of the key tips that came out of our discussion.
Author Rank goes across blogs – good for guest blogging
When you guest post on another blog, make sure there is link back to your blog to a specific post (not just your home page)
Easily found contact and about info – above the fold
Search bar – easily found, above the fold
No Part 1, Part 2, Part 3, etc., post titles – even if your post is in a series, clearly title your posts to reflect what the post is about
Use categories (not tag clouds — too busy, too hard to read) and choose them based on the natural themes of your blog
Not all posts have to be SEO optimized. Don’t lose your voice, tell your stories, engage with your audience.
About pages are a must but they need to be short and to-the-point, think elevator pitch, no more than 3-5 paragraphs.
Break up your text – paragraphs no more than five lines long. Web writing it different that print writing.
No centered text
Pop-up and walking ads are a real turn-off, just say no to them. (If you are going to use a pop-up for newsletter sign-up, make sure it comes up right away (no delays) and make sure there is clear way to opt-out of it.) And NO pop-ups on mobile!
What would you add to these tips? Are there things that you wish bloggers would or would not do on their sites? Let us know in the comments!
About the author
Malia Carden wrote 217 articles on this blog.
O2O Community Manager & Blog Editor. Improving photographer, imperfect environmentalist, emotional baker, namer of dust bunnies, married to my best friend, and the mother of two children.